The digitization of commerce has changed the science of advertisement. Understanding digital marketing and keeping up with trends can be overwhelming.
We are here to help.
Services
Digital Marketing Services
True Baller Marketing focuses on untangling the web for your business to provide an automated system that reports, analyzes, and optimizes your processes so you can make smarter and faster decisions.
While we believe that there is no “one-size-fits-all” solution in the digital marketing place, we work closely with our clients to develop channels that enhance performance, conversions, and web traffic. With these elements in mind, we tailor a marketing funnel so you can better attract, prospect, close clients, and monetize content. While traditional methods have focused on “sales, offers, sales” to close prospects, our proven approach to defining and developing funnels has the opportunity to not only retain previous clients but turn them into brand evangelists.
To tailor the funnel to fit YOUR business needs, we employ the following planning & strategy solutions to adopt and engage users:
- Social Media Advertising (Facebook, Instagram, Twitter, Snapchat)
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) on Google & Bing
- Display Ads (Google Display Networks)
- Email Marketing (Funnel Building)
- Custom Reporting & Analytics Dashboards
- Community Management (Facebook Groups)
- Marketing Chatbots
- Web Design & Branding
Contact us here to get a free consultation on how we can tailor a funnel to better fit your business needs.
E-Commerce
True Baller Marketing focuses on helping businesses ball out on and off the court. Whether you’re looking for creative content, a paid social strategy, optimizing for higher web rankings, tracking Analytics or Revenue Online, or increasing web sales, our integrative approach to e-commerce has proven successful for many online businesses across industries.
Implementing paid video on Facebook and YouTube, seeking testimonials, or making your sales team more accessible, we take a holistic approach into helping your business grow. 🚀📈
Case Studies
Winning Strategies for your e-commerce business.
True Baller Marketing has extensive experience in helping businesses grow through its digital marketing services. Whether it is business-to-business or direct-to-consumer, we come up with creative solutions that integrate the best of digital marketing practices. Check out our case studies to see how we can help your business succeed!
Content Creation
What Is Content Creation?
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
– Hubspot
Content Creation allows for your company to provide consumable information to your audience, sparking interest in your service or product, and the ability to retain them in your marketing ecosphere through quality engagement. Depending on your products or needs, True Baller Marketing focuses on tailoring content to fit your marketing & sales funnel.
To achieve this, we audit businesses and focus on these steps to define a content strategy:
- Understand Business Needs
- Create Audiences
- Define Consumer’s Journey
- Choose Content’s Format
Based on these elements, we then define what type of content to promote. This can include email marketing, social media, paid search, search engine optimization, or a combination of these elements:
Types of Content
Awareness: White paper, Blog Post, Tip Sheet, Infographic, Ebook, Game, Quiz
Consideration: Podcast, Webinar, Worksheet, Comparison Matrix, Template
Decision: Demo, Free Trial, Product Guide, Consultation, Coupon
Once the elements are thoroughly audited and implemented, we can then focus on the data & reporting element of content creation. Setting up KPIs allows for the effective measurement of Organic Traffic, Conversion Rates, Engagement, and Audience Growth. Based on the data, we can then optimize content to hit people with the right content at the right time. This includes every step of the marketing and sales funnel: Awareness, Consideration, and Decision.
To find out more about True Baller Marketing services, drop us a line here and we’ll be happy to get on the phone and help you define your content marketing strategy.