⚙️ TBM, Inc. helped Full Spectrum Laser come up with an integrative social media solution to help increase 3D and Laser Printers web sales.
💡We positioned the laser printers as something designed for hobbyists and tinkerers alike. To make the consumer feel comfortable, we made video tutorials to show the capabilities of FSL’s machines: cutting and engraving a variety of materials with unparalleled ease of use.
🔬 In our tutorials, we also made sure to highlight FSL’s proprietary software. RetinaEngrave was designed to make complex jobs print as easily as your regular desktop printer.
💬 To further encourage community engagement, we ran weekly campaigns where customers sent in their creations in exchange for social media exposure. This encouraged small business owners to showcase the best of their creations to a highly engaged audience.
📹 As part of this campaign, we created video testimonials to give a vote of confidence to all those interested in purchasing a Full Spectrum Laser machine.
💸 Overall, the company saw sustained growth in website traffic, higher social media engagement, and overall growth in sales!