A Helicopter Experience For The Family
New York On Air had traditionally offered thrilling doors-off helicopter rides over New York City, yet the Company felt it could reach a wider audience if it opened up to a more family-friendly consumer. True Baller Marketing worked closely with New York On Air to develop a brand tailored to its demographic, an SEO structure to rank in the highly competitive NYC search engine market, adopt an e-Commerce that is easy to navigate and that appealed to the mass consumer, in addition to offering upgrades at check-out similar to the ones on airline websites. All these elements focused on creating a tailored experience for families to enjoy the New York skyline from a different perspective.
By employing content specific to families, website traffic grew by 120% month-over-month for six months straight. Branding was also key in reaching the target demographic as we wanted to demonstrate the simplicity of booking online as well as a logo that could be identified by all ages. This allowed New York On Air to quickly start generating more bookings via an Organic, Paid Social, Affiliate, and Influencer marketing. This mixed strategy allowed New York On Air to generate $1.5m in revenue from July to December 2018. This showcases the power of online marketing , and if executed correctly it can lead to fast growth for your business!
